Distinct service journeys
Each core service is introduced clearly so visitors can self-select before reading or contacting the business.
Project 01 · Website design and build
Three services. One clear route to the right help.
DSR Automotive Group serves customers through 24/7 recovery, workshop repairs and mobile mechanic support. The website gives each need a distinct path while keeping trust, contact and enquiry consistent across the experience.
3 service routesRecovery, workshop and mobile
Mobile-firstCalls and enquiries kept accessible
Live projectDeployed on the client domain
Enquiry-ledForms structured around the request
The business problem01 / Separate 02 / Reassure 03 / Convert
Different customers arrive with different levels of urgency.
A recovery customer may need to call immediately. A workshop customer may want to understand repairs and availability. A mobile mechanic customer needs to know whether support can come to them. The structure had to respect those differences without fragmenting the brand.
Proof in the right places
Service detail, operating context and business information work together to reduce uncertainty during a practical decision.
Contact that matches intent
Direct call routes support urgent needs while the enquiry form captures useful context for less immediate requests.
Responsive execution
Designed for a customer who may be browsing beside the vehicle.
DSR Automotive Groupdsrautomotivegroup.co.uk
Key decisionsNavigation Mobile Enquiry
Clarity carries the visual system.
The white, black and yellow identity creates energy and high contrast, while the information hierarchy stays practical enough for a service business.
Service UXResponsive UILead capture
Lead with recognisable needs
Service naming and entry points use the language customers are most likely to understand quickly.
Keep the next step within reach
Responsive layouts prioritise useful content and practical contact actions without forcing desktop behaviour onto a phone.
Collect context before the conversation
The form helps the business understand what the customer needs while retaining a direct route for urgent calls.
More selected work
Your customer journey
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